built for optimisation.
driven by intelligence.
madge is an AI optimisation agency built for the new era of generative search. We help brands optimise for visibility across AI engines, search platforms, and social discovery tools—ensuring they show up where attention is shifting.
As generative AI technologies reshape how people find, engage with, and trust information, we position our clients to lead—whether it’s ranking in AI-driven results, surfacing in smart summaries, or standing out in conversational search. Madge gives businesses the edge in an algorithmic world that’s rewriting the rules of digital visibility.
Generative Engine Optimisation (GEO) positions brands to gain visibility and command consideration within AI generated answers, fast tracking and qualifying your leads / purchase funnels.
The beautiful balance is a combination of talented humans understanding and leveraging AI. SEO has evolved and GEO has emerged. Be found at that critical moment humans are asking AI agents for help making important decisions.
GEO
Generative engine optimisation (GEO) is optimising for generative ai recommendations and referrals. The new search.
Optimise
It is the algorithms world, we are just living in it and pulling the levers. Optimise for machine learning with human influence behind the wheel.
Digital PR
To be recommended, you need to be remembered. PR is back in a big way, just a different form and method.
Citations
Citations are the new links, outgrowing as the measure of authority and relevance that allows generative AI to understand your expertise, hence including you in responses.
“We knew we needed to grow our AI visibility and capability but had no clue how on earth to do this. Madge team helped simplify, strategise and optimise and we are seeing our ai referrals increase thick and fast. ”
Frequently Prompted Questions
How do we get referred in AI overviews?
Much like SEO for search engines, GEO (Generative Engine Optimisation) is the process of optimising for AI generated answers.
What is GEO?
Generative Engine Optimisation (GEO) is the practice of strategically structuring content and data to increase visibility, accuracy, and attribution in AI-generated responses across platforms like ChatGPT, Google SGE, and other generative search tools.
Is Madge a human or AI bot?
Madge is a brand name. Madge is powered by our team of highly capable humans that know digital and work hard at utilising AI to achieve growth for our clients.
What’s the difference between SEO and GEO (Generative Engine Optimisation)?
Traditional SEO (Search Engine Optimisation) focuses on improving your website’s visibility in search engine results like Google by using keywords, backlinks, and technical optimisation.
GEO (Generative Engine Optimisation) is about making sure your brand or content is referenced or cited within AI-generated answers—like responses from ChatGPT, Google SGE, or Perplexity. Instead of just trying to "rank" a page, GEO helps your content become the trusted source that AI tools pull from when generating responses.
As search shifts from links to answers, both SEO and GEO work together to maximise visibility.
How do I get my content into AI answers?
Focus on authoritative, well-structured content that clearly answers common questions. AI tools favour sources they can trust and cite.
Is SEO replaced by AI?
Not at all. Search engines still play an important role and are highly utilised in the research, consideration and path to conversion / purchase. However AI is emerging at a incredibly fast rate. Now is the time to adapt and ensure all your channels, traditional, digital and AI generated are in good health.
What is an LLM in AI?
In AI, an LLM, or Large Language Model, is a type of AI program that excels at processing, understanding, and generating human-like text. These models are "large" because they are trained on massive amounts of text data using deep learning techniques, particularly transformer models. LLMs are used for various tasks like text generation, translation, summarization, and question answering.
Is SEO still relevant with AI tools like ChatGPT?
Yes, but it’s evolving. SEO still matters for web traffic, while GEO ensures you're visible in AI-generated answers.
Can I optimise for both SEO and GEO?
Absolutely. Good SEO practices like clear headings, factual content, and citations also support GEO success.
What does GPT stand for?
Generative Pre-trained Transformer is a large language model trained and created by OpenAI.
How can Madge help us?
Great question. Contact us and send details of what your challenge is and what you are trying to achieve. We can then review the scope of work and come back to you with recommendations, costing and our approach to achieve your objectives.
Is this Madge?
Not at all, not even close. This is an AI machine generated image of a fake AI influencer created to bait masses of people. So much so, 169K followers felt compelled to follow her socials. Was this a successful digital PR exercise? Indeed it was. The world is changing and success comes in many different forms and figures. AI can fast track exposure that previously required extensive effort to earn.
Our Services
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Generative Engine Optimisation. Optimising to be found and recommended within AI overviews and recommendations.
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Optimising using schema markup, meta data, onsite optimisation and offsite citations and authority building strategies.
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Properly using AI for content creation to improve business and agency efficiencies and effectiveness.
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Strategic guidance, optimisation and implementation of leveraging and working with the algorithms to get the best ROI from your campaign performances across ad networks e.g. Google, Meta, Display, PMax etc..
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We hold your hand and take the steps with you to move from “we should be doing this” all the way to “we are all over this”.
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”
— Seth Godin, Marketing Expert and Entrepreneur
Let’s get started.
Interested in working together? Share your info below and we will be in touch shortly! The more details you can provide, the better the response and recommendations that we can provide.
We can't wait to hear from you! AI moves fast so it starts for you today. Don’t hesitate.